Toy Tips® Tested and Trusted
Kid Tested — Marianne Szymanski
Approved!
Toy
Tips® has been testing and researching quality for
over a decade.
What
is Toy Tips®?
Toy Tips® is a toy research group that conducts
scientific research on toys and family products.The
Toy Research Institute is the backbone of all reseach
and will only approve products that surpass our standards
for enjoyment and development skill.
Why
did Toy Tips® start?
Parents are defenseless in the face of toy hype and
advertising. snd there is a real void in unbiased, credible
information. During the holidays, there are so many
simulated toy tests designed to push shoppers into choices.
Consumers are not led to believe many of these are fee-for-service
programs and this is just another form of advertising.
To protect and educate the consumer, Toy Tips® speaks
the truth. Our information is based on extensive research
and not hype. We aim to give parents information they
can trust about how to select toys to enhance a child's
development that are fun to play with.
How to use Toy Tips®?The
consumer-friendly research reaches parents primarily
through toytips.com. Our free subscription to Kid Tips
Online Magazine will provide you with quarterly updates
on our research findings.
Toy Tips® testing
Studies are conducted through The Toy Research Institute
with over 500 Toy Tips® test sites across the United
States. Toy Tips has tested more than 34,000 toys from
900 manufacturers since 1991.
Researchers review and rate each product following
specific guidelines using in social science research.
Toy Tips Success
Results from Toy Tips® studies have been reported
on Oprah, CNN, NBC, Fox, Oxygen., regular toy segments
on Good Morning America and as in publications such
as The New York Times, The Washington Post, The Chicago
Tribune, USA Today, Good Housekeeping, Ladies' Home
Journal and more than 1800 newspapers and magazines
across the United States.
Toy Tips® founder Marianne Szymanski is a 1996 recipient
of the Wisconsin Small Business Association Young Entrepreneur
of the Year Award. She is also a delegate of the 1995
White House Conference on Small Business and has served
as an adjunct associate professor of Entrepreneurial
Studies at Marshall School of Business as the University
of Southern California.
Toy Tips® does not accept entry fees,
paid television appearances, or paid advertising from
toy manufacturers or their licensees.
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