Kid Tested — Marianne Szymanski Approved!

Toy Tips® has been testing and researching quality for over a decade.

What is Toy Tips®?
Toy Tips® is a toy research group that conducts scientific research on toys and family products.The Toy Research Institute is the backbone of all reseach and will only approve products that surpass our standards for enjoyment and development skill.

Why did Toy Tips® start?
Parents are defenseless in the face of toy hype and advertising. snd there is a real void in unbiased, credible information. During the holidays, there are so many simulated toy tests designed to push shoppers into choices. Consumers are not led to believe many of these are fee-for-service programs and this is just another form of advertising. To protect and educate the consumer, Toy Tips® speaks the truth. Our information is based on extensive research and not hype. We aim to give parents information they can trust about how to select toys to enhance a child's development that are fun to play with.

How to use Toy Tips®?The consumer-friendly research reaches parents primarily through toytips.com. Our free subscription to Kid Tips Online Magazine will provide you with quarterly updates on our research findings.

Toy Tips® testing
Studies are conducted through The Toy Research Institute with over 500 Toy Tips® test sites across the United States. Toy Tips has tested more than 34,000 toys from 900 manufacturers since 1991.
     
Researchers review and rate each product following   specific guidelines using in social science research.
 
Toy Tips Success
Results from Toy Tips® studies have been reported on Oprah, CNN, NBC, Fox, Oxygen., regular toy segments on Good Morning America and as in publications such as The New York Times, The Washington Post, The Chicago Tribune, USA Today, Good Housekeeping, Ladies' Home Journal and more than 1800 newspapers and magazines across the United States.

Toy Tips® founder Marianne Szymanski is a 1996 recipient of the Wisconsin Small Business Association Young Entrepreneur of the Year Award. She is also a delegate of the 1995 White House Conference on Small Business and has served as an adjunct associate professor of Entrepreneurial Studies at Marshall School of Business as the University of Southern California.

Toy Tips® does not accept entry fees, paid television appearances, or paid advertising from toy manufacturers or their licensees.