Toy Tips works for the consumer!  We are an independent research and consulting firm. Using proven scientific and academic methods, we study and then report objective information and findings on toys that stimulate developmental growth for children of various ages, skill levels and special circumstances.

Our results are based on studies and not positioned as "awards" to manufacturers.These results provide consumers assistance in making appropriate toy purchases for their children, grandchildren or in selecting gifts for other's children.

Our non-toy product reviews are tested for durability, ease of use, sensibility and value to the consumer.

Toy Tips has tested more than 34,000 toys and juvenile products from 900 manufacturers since its inception in 1991. Studies are conducted at The Toy Research Institute™ and at over 500 Toy Tips test sites worldwide. We maintain the highest standards and ethical testing measures to ensure all results are based on real data. Our results are not reflective of bias in any manner and all products tested by Toy Tips® are not compensated for research in any way.

Recommendations and results of the Toy Tips® studies have been seen on "Good Morning America", Oprah, FOX, and CNN. They have also been featured in the New York Times, USA TODAY, Good Housekeeping, Parenting Magazine, Parents Magazine, Ladies' Home Journal and in over 1800 local newspapers across the country. To date, over 20 million copies of Toy Tips® Magazine, summarizing our research findings have been distributed at Toys 'R Us, Target, Jiffy Lube, Hilton Hotels and Childrens' Hospitals in the US and Canada.